Why commission a Custom Font?

Now that the commercial world has left marketing and advertising behind and entered the "Branding" universe, controlling all aspects of a product's look, feel and taste is de rigueur. Custom fonts are the most efficient way to create a unique identity and solve the myriad problems that come with creating modern corporate and product identities.

Implementing a large-scale font license across any size enterprise is a costly matter. Does paying a four-, five-, or six-figure licensing fee for fonts that are already being used by others make sense?

For a competitive fee one can commission an original family of fonts unique to your business or product. Fonts that contain the weights, widths and styles that fit your needs, in the formats that you require.